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Research papers
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What's UP? Ever thought about UP; Why you speak up in meetings when a hot topic comes UP but at other times you shut UP, make up excuses, so as not to stir UP trouble? And is your communication more like researchers walk into a bar... or rather...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Maya Bourdeau, Jiao Zhang, Omar Mahmoud
September 15, 2010
Research papers
Predicting the future principles for forecasting almost anything
Market researchers should reapply principles and practices from other domains in order to address the many challenges they face in their own businesses.This paper illustrates the diverse range of forecasting practices in use across a broad range of...
Catalogue: Congress 2006: Foresight
Authors: Omar Mahmoud, Vinay Ahuja
Company: Procter & Gamble
September 17, 2006
Research papers
Market research? Come on, this is serious!
Market researchers wish to bridge the current gap between market research and its use for business decisions.This paper argues that such a gap exists primarily due to the difference between the findings of market research that are focussed on the...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Omar Mahmoud
September 19, 2004
Research papers
